Juicy up! Give a try to these delightfully yummy and delicious strawberry flavored candy bars! In 1975 Morinaga introduced a new fruit-flavored candy called Hi-Chew, which have since become a cultural icon in Japan. These chewy candies feel and taste like chewing gum at first, but become softer and softer after chewing. Hi-Chew candies are much juicier and more fruity than regular candies. No matter which Hi-Chew flavor you choose, you're in for a long-lasting, mouth-watering treat. Enjoy!