I don't quite understand it, but these thin Pocky are just superior to the regular ones. Maybe it's because they're a little crunchier, maybe it's because they feel like they last longer because there are more of them. Maybe it's because it's fun to put one on each side of your mouth like a walrus and eat them like that. I'm not sure. But while I rarely buy regular Pocky, any time I see these, they are going in my cart.