I've been buying a few packs of these every year to enjoy during the spooky season. Each pack comes with one piece of gum (it's the typical flat square kind that looses flavor after about 5 minutes), a sealed spooky story, and a talisman! I'm still learning Japanese myself, so I mainly have to rely on photo translations, but it's amazing what technology can unlock these days! I hung my talisman from my tiny wind chime because the old card withered away naturally. If you have a friend who loves Asian horror, this would be a great gift! They also have an active twitter, where the mascot (the scary doll on the cover) tells stories and causes mischief.