Kawaii Blog

Meet Sanrio’s feline explorer, Chococat! This cute black cat makes everyone fall in love with his boundless energy and his adventurous antics. 

It’s that time of the year again with kawaii fans buzzing over the annual Sanrio Character Ranking! Most people might know the most popular Sanrio cuties like Hello Kitty, Pompompurin, & Cinnamoroll. But did you know that the Japanese kawaii company actually has more than 450 characters in its roster?

It’s time for you to meet everyone in the kawaii universe of Sanrio! Everyone knows Sanrio’s iconic cuties like Hello Kitty, Kuromi, and Cinnamoroll, but did you know that the Japanese kawaii powerhouse has more than 450 characters?

Sanrio is a lot of things to many people. To some, Sanrio is a Japanese company. But to kawaii fanatics, Sanrio is a magical realm where cute characters come to life!

The Hapidanbui is a happy little boy group created by Sanrio! This unit is made up of six special Sanrio cuties - Badtz-Maru, Tuxedosam, Pochacco, Hangyodon, Keroppi, and Pekkle. Not only do these kawaii boys sing and dance their way into the hearts of everyone around them, but they try their best to uplift everyone s well. 

Charming and sporty, Pochacco is a cute little puppy loved by fans of everything kawaii! Even though he was born way back in 1989, this puppy remains forever playful and forever young!