Kawaii Blog

Hey there! Are you a kawaii fan who's crazy about learning the star signs and astrology? Have you ever wondered who among your cute Sanrio favorites might share the same zodiac sign as you? 

Woah, woah, woah, that’s not a snack to eat - that’s a living and breathing cutie patootie from Sanrio! It might sound strange to turn the treats you eat into cuddly cuties, but somehow Sanrio made it work. 

Meet Sanrio’s feline explorer, Chococat! This cute black cat makes everyone fall in love with his boundless energy and his adventurous antics. 

It’s that time of the year again with kawaii fans buzzing over the annual Sanrio Character Ranking! Most people might know the most popular Sanrio cuties like Hello Kitty, Pompompurin, & Cinnamoroll. But did you know that the Japanese kawaii company actually has more than 450 characters in its roster?

It’s time for you to meet everyone in the kawaii universe of Sanrio! Everyone knows Sanrio’s iconic cuties like Hello Kitty, Kuromi, and Cinnamoroll, but did you know that the Japanese kawaii powerhouse has more than 450 characters?

Sanrio is a lot of things to many people. To some, Sanrio is a Japanese company. But to kawaii fanatics, Sanrio is a magical realm where cute characters come to life!

Gudetama is the lazy egg that everyone loves!  This forever-tired egg drop from Sanrio is super popular because of how relatable it is. Gudetama knows that life is hard, and that’s why it just doesn’t want to get moving.